Introduction

The Sales & Marketing Executive International Program is designed for professionals engaged in global sales and marketing roles, where competition, customer expectations, and cultural dynamics demand advanced skills.

The course emphasizes strategic sales techniques, international marketing strategies, negotiation, digital transformation, and relationship management, ensuring participants can drive growth in diverse international markets.

Objectives

By the end of this program, participants will be able to:

• Apply advanced sales techniques tailored for global clients.

• Design and implement international marketing strategies aligned with organizational goals.

• Build and manage cross-border client relationships.

• Use digital marketing and CRM tools to expand global reach.

• Apply negotiation and persuasion techniques in multicultural settings.

• Align sales and marketing functions to maximize revenue.

Who Should Attend

• Sales Executives, Marketing Executives, and Business Development Managers.

• Export Managers and International Trade Professionals.

• Regional Sales Managers expanding into global markets.

• Entrepreneurs seeking to scale internationally.

• Professionals responsible for cross-border customer acquisition and growth.

Delivery Methodology

• Expert-led lectures with international business insights.

• Workshops & role plays to practice real-world scenarios.

• Case studies from global companies.

• Group projects to design an international sales/marketing strategy.

• Simulations on negotiation and client presentations.

5-Day Course Structure with Morning & Afternoon Sessions

Day 1 – Global Sales & Marketing Foundations

Morning Session

• Role of sales & marketing in international business.

• Understanding global markets and cultural differences.

Afternoon Session

• International market entry strategies.

• Case study: successful global expansion strategies.

Day 2 – Advanced Sales Techniques

Morning Session

• Strategic selling frameworks (SPIN, Challenger, Solution Selling).

• Prospecting and lead generation in international markets.

Afternoon Session

• Building trust and long-term relationships with global clients.

• Workshop: sales pitch role play for a multinational client.

Day 3 – International Marketing Strategies

Morning Session

• Positioning and branding in international markets.

• Adapting the marketing mix (4Ps) to different cultures.

Afternoon Session

• Digital marketing for global audiences (SEO, PPC, social media, content).

• Group project: building a cross-border marketing campaign.

Day 4 – Negotiation & Communication Across Cultures

Morning Session

• Cross-cultural communication and persuasion strategies.

• International negotiation techniques and contract considerations.

Afternoon Session

• Simulation: negotiation with an international distributor.

• Case study: resolving cross-cultural business conflicts.

Day 5 – Integration & Capstone Simulation

Morning Session

• Aligning sales and marketing for international growth.

• KPIs and performance measurement for global sales/marketing.

Afternoon Session

• Capstone simulation: designing and presenting an international sales & marketing strategy.

• Peer review and feedback.

• Program wrap-up & certificate ceremony.