Viral Marketing and Contagious Content Training Course.

Introduction

In today’s digital world, viral marketing is a powerful strategy that allows brands to reach millions organically, generate buzz, and drive massive engagement without heavy advertising costs. Successful viral campaigns leverage psychology, emotions, storytelling, and shareability to spread like wildfire. This five-day Viral Marketing and Contagious Content Training Course is designed to help marketing professionals create highly shareable campaigns, harness social media virality, and craft content that resonates with audiences. Participants will learn the science behind viral content, emotional triggers, influencer collaborations, and digital amplification techniques.

Objectives

By the end of this course, participants will be able to:

• Understand the science behind viral marketing and why content spreads.
• Develop high-impact viral content strategies for digital platforms.
• Leverage psychology and emotional triggers to boost shareability.
• Utilize influencers, social media algorithms, and PR to maximize reach.
• Track, measure, and optimize viral marketing campaign performance.

Who Should Attend?

• Digital marketers and content strategists.
• Social media managers and brand storytellers.
• Entrepreneurs and business owners looking for organic brand growth.
• Video creators, content producers, and influencers.
• PR, advertising, and media professionals.

Course Outline

Day 1: Understanding Viral Marketing and Why Content Goes Viral

• What is Viral Marketing? Defining Its Impact on Modern Business
• The Psychology of Virality: Why People Share Content
• The Six STEPPS of Contagious Content (Based on Jonah Berger’s Research)
  • Social Currency, Triggers, Emotion, Public Visibility, Practical Value, Stories
• Case Studies: Breaking Down Iconic Viral Campaigns (ALS Ice Bucket Challenge, Old Spice, Dollar Shave Club, etc.)
• Workshop: Analyzing Why Content Becomes Viral

Day 2: Crafting High-Impact Viral Content

• The Power of Emotions in Viral Marketing (Humor, Awe, Surprise, Fear, and Controversy)
• Storytelling Techniques for Maximum Shareability and Engagement
• Creating Compelling Visuals, Videos, and Memes That Spread Fast
• Trendjacking & Real-Time Marketing: Leveraging Current Events for Virality
• Group Activity: Brainstorming Viral Content Ideas for a Brand

Day 3: Social Media and Influencer Strategies for Virality

• The Role of Social Media Algorithms in Boosting Viral Content
• Choosing the Right Platform for Virality: TikTok, Instagram, YouTube, X, Facebook, LinkedIn
• Influencer Marketing for Viral Growth: How to Collaborate with the Right Creators
• User-Generated Content (UGC): Encouraging Your Audience to Share Content
• Workshop: Designing a Viral Social Media Campaign for a Product or Brand

Day 4: Digital Amplification and Paid Boosting Strategies

• The Role of Paid Advertising in Viral Marketing (When to Boost Organic Content)
• PR & Media Outreach: How to Get Your Content Covered by Major News Outlets
• Harnessing SEO and Reddit for Viral Visibility
• Engaging Online Communities: Going Viral on Subreddits, Discord, and Niche Forums
• Panel Discussion: Experts Share Their Secrets for Creating Viral Campaigns

Day 5: Measuring, Analyzing, and Sustaining Virality

• How to Measure Viral Success: Engagement, Reach, Shares, and ROI
• The Lifecycle of Virality: What to Do After a Campaign Blows Up
• Avoiding the Pitfalls of Viral Marketing: Backlash, Controversies, and Brand Reputation Risks
• Creating a Long-Term Viral Marketing Strategy for Brand Growth
• Final Group Presentations: Developing a Viral Content Strategy
• Certification Ceremony & Next Steps

Course Methodology

• Case Studies & Viral Campaign Breakdowns – Learning from the most successful viral marketing moments.
• Hands-On Content Creation & Social Media Workshops – Practicing viral content development.
• Influencer & Trendspotting Exercises – Identifying opportunities for viral collaborations.
• PR & Digital Amplification Training – Maximizing exposure through media and communities.
• Final Project & Feedback – Developing a customized viral marketing campaign for a brand.