Video Storytelling for PR Training Course.

Date

Jul 28 2025 - Aug 01 2025

Time

8:00 am - 6:00 pm

Video Storytelling for PR Training Course.

Introduction

Video has become the most powerful medium for public relations, with social platforms and digital news outlets prioritizing visual content over text. Whether it’s press releases, corporate announcements, social media content, or crisis communication, PR professionals must leverage video storytelling to captivate audiences, enhance brand narratives, and deliver messages effectively.

This course equips participants with practical video production, editing, and storytelling techniques to create compelling PR videos that inform, engage, and inspire action.

Objectives

By the end of this 5-day training, participants will be able to:
✅ Develop effective video storytelling strategies for PR campaigns.
✅ Write engaging scripts and storyboards for different PR formats.
✅ Shoot and edit professional-looking videos using industry-standard tools.
✅ Optimize video content for social media, press releases, and online news platforms.
✅ Use AI-driven video tools to enhance production quality and efficiency.

Who Should Attend?

✔️ PR professionals and corporate communicators creating video-based press materials.
✔️ Social media managers and content strategists working on branded video content.
✔️ Marketing professionals leveraging video storytelling for brand awareness.
✔️ Entrepreneurs and business owners looking to enhance video-driven communication.
✔️ Nonprofits, government agencies, and advocacy groups producing impactful visual campaigns.


5-Day Course Outline

Day 1: Foundations of Video Storytelling for PR

  • Why Video Matters in PR: Trends, audience behavior, and engagement rates.
  • Elements of a Compelling Story: Emotion, authenticity, and narrative structure.
  • Types of PR Videos: Corporate messages, explainer videos, testimonials, live events.
  • Understanding Your Audience & Platform-Specific Strategies.
  • Hands-on: Developing a concept for a PR video campaign.

Day 2: Scripting, Storyboarding & Pre-Production

  • How to Write Engaging PR Video Scripts.
  • Storyboarding & Visual Planning for Effective Storytelling.
  • Choosing the Right Format: Short-form, long-form, animated, documentary style.
  • Essential Pre-Production Planning: Locations, talent, props, and legal considerations.
  • Hands-on: Creating a storyboard and writing a script for a PR video.

Day 3: Video Production Techniques

  • Smartphone vs. Professional Filming: Best practices for quality results.
  • Framing, Lighting, and Composition for Impactful PR Videos.
  • Using AI & Automation for Video Production.
  • Conducting On-Camera Interviews & Presenting with Confidence.
  • Hands-on: Filming a short PR message with proper framing and lighting.

Day 4: Editing & Optimizing Videos for PR Platforms

  • Basic Editing Techniques Using Adobe Premiere Pro, Final Cut, CapCut, and Canva.
  • Adding Captions, Graphics, and Branding Elements to PR Videos.
  • Optimizing Video Length & Format for Social Media, News, and Websites.
  • AI & Automation in Video Editing for Faster Production.
  • Hands-on: Editing a PR video for a campaign or social media post.

Day 5: Distribution, Analytics & Future Trends in PR Video Storytelling

  • Best Practices for Video Distribution Across PR Channels.
  • SEO for Video Content: Getting More Views & Engagement.
  • Measuring Video Performance: Analytics & ROI for PR Campaigns.
  • The Future of Video in PR: AI, VR, Interactive Storytelling & Live Streaming.
  • Final Project: Participants create a fully edited PR video for a real campaign.
  • Certification & Next Steps: Implementing video storytelling into PR strategies.

Location

Dubai

Durations

5 Days

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