Introduction

In today’s digital-first world, exceptional user experiences are critical to audience engagement, retention, and business success. This course covers AI-driven UX design, usability testing, accessibility, and future trends in UX/UI to help professionals craft intuitive, user-centric digital experiences for media platforms.

Course Objectives

By the end of this course, participants will be able to:
✔ Apply human-centered design principles to digital media platforms.
✔ Use AI and automation to enhance UX workflows.
✔ Conduct user research, testing, and behavior analysis.
✔ Design for multi-device, accessibility, and mobile-first experiences.
✔ Optimize UI components, interactions, and performance for engagement.

Who Should Attend?

✔ UX/UI designers and digital product managers.
✔ Web designers and developers.
✔ Content strategists and media professionals.
✔ Digital marketers and branding specialists.
✔ Business owners in media and digital services.

5-Day Course Outline

📌 Day 1: UX Fundamentals & The Psychology of Digital Media Design

• Introduction to UX in Digital Media
  • The role of UX in audience engagement, conversions, and retention.
  • UX vs. UI: Understanding the user’s journey.
• Cognitive Psychology & User Behavior in Digital Experiences
  • How people perceive, process, and interact with digital content.
  • Applying Hick’s Law, Fitts’ Law, and Gestalt principles to UX.
• UX Research & Data-Driven Design Decisions
  • Conducting user interviews, A/B testing, and heatmap analysis.
  • Tools: Google Analytics, Hotjar, Maze, Lookback.io.
• Hands-on Workshop:
  • Creating a user persona and journey map.

📌 Day 2: AI-Driven UX, Design Systems & Interaction Design

• AI & Machine Learning in UX Design
  • AI-powered personalization, recommendation engines, and chatbots.
  • Generative AI in UX design (MidJourney, Adobe Firefly, Figma AI).
• Building Scalable Design Systems
  • Introduction to Material Design, Tailwind UI, and Apple HIG.
  • Creating UI components and atomic design systems.
• Microinteractions & Motion UI for Engagement
  • Enhancing user experiences with animations, transitions, and haptic feedback.
  • Case studies: How TikTok, Netflix, and Spotify use microinteractions.
• Hands-on Workshop:
  • Designing an AI-powered personalized media interface.

📌 Day 3: Accessibility, Mobile-First UX & Cross-Platform Design

• Designing for Accessibility & Inclusive UX
  • WCAG standards and color contrast, screen reader, and alt-text best practices.
  • UX for neurodivergent users: cognitive load, readability, and adaptability.
• Mobile-First & Cross-Device UX Strategy
  • Responsive design principles and adaptive UI frameworks.
  • Progressive Web Apps (PWAs) & UX for foldable screens, AR/VR.
• Dark Mode, Voice UI & Gesture-Based UX
  • Designing conversational interfaces and voice search UX.
  • Gesture-based and touch-free UX for smart TVs and wearable media.
• Hands-on Workshop:
  • Prototyping a responsive mobile-first digital media interface.

📌 Day 4: UX Analytics, Testing & Conversion Rate Optimization (CRO)

• Using UX Analytics to Improve Engagement
  • Heatmaps, eye-tracking, and behavioral data analysis.
  • User testing tools: Crazy Egg, Hotjar, and Google Optimize.
• A/B Testing & Conversion Rate Optimization (CRO)
  • Data-driven UX changes to improve retention, clicks, and conversions.
  • UX writing: Microcopy and call-to-action (CTA) optimization.
• Prototyping, Usability Testing & Feedback Loops
  • Tools: Figma, Adobe XD, InVision, Maze, Lookback.io.
  • Conducting remote usability testing and iterative design improvements.
• Hands-on Workshop:
  • Running a UX usability test and optimizing for conversions.

📌 Day 5: Future Trends in UX & Final Project

• The Future of UX: AI, Voice, AR/VR & Web3
  • AI-driven UX automation and predictive user behavior.
  • Web3 UX: Decentralized design and blockchain-based interfaces.
• Designing for the Metaverse & Immersive Media Experiences
  • VR/AR UI patterns and spatial UX for immersive environments.
  • Case study: Meta’s Horizon Worlds, Apple Vision Pro & Google AR.
• Final Hands-on Project & Presentation
  • Participants design and present a fully optimized UX prototype.

Final Assessment & Certification

• Participants submit a UX strategy and prototype for digital media.
• Successful candidates receive a Certified UX Designer for Digital Media certificate.