Introduction

Sales success is built on a combination of effective techniques, strategic planning, and adaptability to changing customer behaviors. This 5-day course equips participants with advanced sales techniques, negotiation strategies, and modern selling methods. The program emphasizes a consultative, value-based approach to sales, helping participants build long-term relationships and increase conversion rates in a competitive market.

Objectives

By the end of this course, participants will be able to:

• Master proven sales techniques and strategies.
• Build strong relationships with prospects and clients.
• Effectively handle objections and turn them into opportunities.
• Utilize negotiation tactics to close deals successfully.
• Leverage digital tools and modern selling techniques.
• Develop a structured, scalable, and repeatable sales strategy.

Who Should Attend?

This course is ideal for:

• Sales professionals and business development executives
• Entrepreneurs and startup founders
• Customer service representatives looking to improve sales skills
• Marketing professionals involved in sales support
• Anyone aiming to refine their sales techniques and close more deals

Day 1: The Science and Psychology of Selling

Session 1: Understanding Sales Psychology

• How people make buying decisions
• Emotional vs. logical decision-making in sales
• The importance of trust and credibility in selling

Session 2: The Sales Process – A Strategic Approach

• Breaking down the sales cycle: From prospecting to closing
• Consultative vs. transactional selling
• The role of follow-ups and after-sales service

Session 3: Customer Profiling & Sales Targeting

• Identifying ideal customers and their pain points
• Segmenting leads based on needs and buying behavior
• The power of storytelling in personalizing the sales approach

Day 2: Mastering Sales Communication & Persuasion

Session 4: The Art of Persuasion & Influence

• Psychological triggers that influence buying decisions
• Building rapport and credibility with clients
• Effective use of storytelling in sales conversations

Session 5: Questioning Techniques & Active Listening

• The SPIN selling technique (Situation, Problem, Implication, Need-Payoff)
• Open-ended vs. closed-ended questions
• Identifying customer pain points through strategic questioning

Session 6: Handling Objections & Turning Them Into Opportunities

• Common sales objections and how to overcome them
• The “Feel-Felt-Found” method for objection handling
• Negotiating concerns related to price, competition, and trust

Day 3: Advanced Selling Techniques & Closing Strategies

Session 7: Solution Selling & Value-Based Selling

• Focusing on customer needs rather than just products/services
• Positioning yourself as a problem solver
• Demonstrating ROI and value to the customer

Session 8: Negotiation Tactics for Sales Success

• Win-win negotiation strategies
• The power of silence and strategic questioning in negotiations
• Managing tough customers and difficult conversations

Session 9: Closing the Sale – Techniques That Work

• Recognizing buying signals and the right time to close
• Effective closing techniques: Assumptive close, Trial close, Urgency close
• Post-sale follow-up strategies to ensure customer retention

Day 4: Digital Sales Strategies & Social Selling

Session 10: The Power of Digital Selling & Social Media in Sales

• Using LinkedIn and other platforms for prospecting
• Engaging with prospects through content and thought leadership
• Best practices for social selling

Session 11: CRM & Sales Automation Tools

• Tracking sales performance and pipeline management
• Automating sales workflows for efficiency
• Personalizing outreach using AI and data analytics

Session 12: Selling in a Competitive Market

• Differentiating your product/service from competitors
• Handling aggressive competitors and price wars
• Building long-term relationships that drive referrals

Day 5: Sales Strategy Development & Practical Application

Session 13: Developing a Scalable Sales Strategy

• Creating a structured and repeatable sales process
• Setting sales goals and tracking progress
• Time management and productivity in sales

Session 14: Sales Role-Playing & Real-World Simulations

• Hands-on sales scenarios and live role-playing exercises
• Overcoming unexpected objections and buyer hesitations
• Group feedback and expert coaching

Session 15: Final Strategy Presentation & Action Plan

• Participants develop and present their own sales strategy
• Expert evaluation and recommendations
• Final discussion on applying sales strategies to real-world challenges

Conclusion & Certification

Participants will receive a certificate of completion from Learnify Training Center.
Final insights, networking opportunities, and practical action plans for long-term sales success.