Introduction

The rise of virtual influencers (VIs)—digitally created personas with human-like qualities—has revolutionized the influencer marketing landscape. Brands, entertainment companies, and content creators are leveraging AI-driven and CGI-generated personalities to engage audiences, promote products, and redefine digital storytelling.

This 5-day immersive training course is designed to equip PR professionals, marketers, and content creators with the skills to develop, manage, and promote virtual influencers effectively. Participants will explore branding, media relations, digital engagement, crisis management, and ethical considerations in this rapidly growing industry.

Objectives

By the end of this course, participants will:
✅ Understand the evolution of virtual influencers and their impact on PR and marketing.
✅ Learn how to create and manage a successful virtual influencer brand.
✅ Develop PR strategies for media relations, crisis management, and audience engagement.
✅ Explore social media growth strategies and the role of AI in digital PR.
✅ Master storytelling techniques for authentic and engaging virtual personalities.
✅ Learn how to measure campaign success and optimize digital presence.

Who Should Attend?

✔️ PR professionals managing digital campaigns.
✔️ Marketing teams and brand strategists working with virtual influencers.
✔️ Content creators and digital media specialists.
✔️ AI and tech-driven brand developers.
✔️ Influencer managers and talent agencies.
✔️ Entrepreneurs exploring virtual influencer marketing.

5-Day Course Outline

Day 1: The Rise of Virtual Influencers & PR Fundamentals

• Understanding Virtual Influencers (VIs): Definition & Evolution.
• Real vs. Virtual Influencers: Key Differences in PR Strategies.
• Case Studies: Successful Virtual Influencers (e.g., Lil Miquela, Noonoouri, Shudu).
• Building a Unique Brand Identity for a VI.
• Legal & Ethical Considerations in VI Public Relations.
• Hands-on Activity: Develop a VI concept and branding strategy.

Day 2: Media Relations & Storytelling for Virtual Influencers

• How to Create a PR Strategy for Virtual Influencers.
• Developing a Compelling VI Backstory & Persona.
• Pitching VIs to Journalists & Media Outlets.
• Crisis Communication & Reputation Management for VIs.
• Media Training for Virtual Influencer “Interviews” & Public Appearances.
• Hands-on Activity: Write a press release and media pitch for a VI campaign.

Day 3: Social Media Growth & Digital Engagement for Virtual Influencers

• Choosing the Right Platforms: Instagram, TikTok, YouTube, and Beyond.
• Creating Viral Content & AI-Generated Storytelling.
• Building Community Engagement & Audience Trust with a VI.
• Leveraging AI & Automation in PR for Virtual Influencers.
• Influencer Collaborations: Partnering VIs with Real-World Influencers & Celebrities.
• Hands-on Activity: Design a 3-month social media content calendar for a VI.

Day 4: Brand Collaborations, Sponsorships & Monetization

• How Brands Can Benefit from Virtual Influencers.
• Pitching VIs to Brands & Securing Sponsorships.
• Affiliate Marketing, Product Endorsements & VI Merchandise.
• Integrating VIs into Digital Ad Campaigns & Experiential Marketing.
• Ethical Transparency in VI Sponsorships & Paid Partnerships.
• Hands-on Activity: Create a VI sponsorship proposal for a global brand.

Day 5: PR Analytics, Future Trends & The Metaverse

• Measuring PR Success for Virtual Influencers: Key Metrics & Analytics.
• The Role of the Metaverse & Web3 in Virtual Influencer PR.
• Augmented Reality (AR) & Virtual Reality (VR) in VI Marketing.
• The Future of AI-Generated Influencers & Evolving PR Trends.
• Final Project: Develop a complete PR strategy for a virtual influencer.