Introduction
Public Relations (PR) leaders must navigate a rapidly evolving media landscape, manage diverse teams, and align PR strategies with business objectives. Effective PR leadership requires a blend of strategic thinking, crisis management, digital expertise, and strong communication skills to drive influence, brand reputation, and stakeholder engagement.
This 5-day advanced training course equips PR professionals with the leadership, management, and strategic planning skills necessary to lead high-performing PR teams and execute impactful campaigns in the modern era.
Objectives
By the end of this course, participants will:
✅ Develop strong leadership and decision-making skills for PR management.
✅ Learn how to build and lead high-performing PR teams.
✅ Understand strategic PR planning and how to align PR goals with business objectives.
✅ Master crisis management, reputation control, and risk mitigation.
✅ Explore digital transformation, AI, and emerging trends in PR leadership.
✅ Improve internal communication and stakeholder engagement strategies.
✅ Learn how to measure and demonstrate the ROI of PR campaigns to executives.
Who Should Attend?
✔️ PR professionals stepping into leadership or managerial roles.
✔️ Communication managers overseeing internal and external PR teams.
✔️ Senior executives looking to align PR with business growth strategies.
✔️ PR consultants and agency leaders seeking to enhance strategic leadership skills.
✔️ Crisis communication and reputation management professionals.
5-Day Course Outline
Day 1: The Role of a PR Leader in a Changing Media Landscape
- The Evolution of PR Leadership: How leadership styles are shifting in the digital era.
- Core Competencies of a PR Leader: Decision-making, emotional intelligence, and adaptability.
- Building Influence and Thought Leadership: Positioning yourself as a PR expert.
- Aligning PR Strategies with Business Goals: Bridging PR with corporate objectives.
- Hands-on Activity: Self-assessment of leadership style and personal brand as a PR leader.
Day 2: Building and Managing High-Performing PR Teams
- Leadership vs. Management in PR: Balancing creative leadership with operational efficiency.
- Talent Development & Team Motivation: How to attract, retain, and develop top PR talent.
- Managing Remote & Hybrid PR Teams: Best practices for modern work environments.
- Diversity, Equity & Inclusion (DEI) in PR Leadership: How diverse teams enhance PR success.
- Hands-on Activity: Create a PR team structure and leadership plan for your organization.
Day 3: Strategic PR Planning & Brand Reputation Management
- Developing a Strategic PR Plan: Key components of a long-term PR strategy.
- Brand Reputation & Trust Building: Managing public perception and brand credibility.
- Crisis Leadership & Risk Communication: How to prepare for and manage crises.
- AI, Data Analytics & PR Decision-Making: How AI is shaping PR leadership.
- Hands-on Activity: Create a crisis response plan and simulate a PR crisis scenario.
Day 4: Digital PR Leadership & Stakeholder Engagement
- The Role of Digital Transformation in PR: Integrating digital tools into PR strategies.
- Social Media & Online Reputation Management: Leading a digital-first PR approach.
- Executive Communication & Stakeholder Relations: Engaging C-suite executives, media, and influencers.
- The Future of PR Leadership: Emerging trends in AI, automation, and the metaverse.
- Hands-on Activity: Develop a stakeholder engagement plan using digital PR tools.
Day 5: Measuring PR Success & The Future of PR Leadership
- Key PR Metrics & Performance Evaluation: Understanding ROI, media impressions, and sentiment analysis.
- Presenting PR Results to Executives: How to communicate PR impact effectively.
- Building a Sustainable PR Leadership Model: Long-term strategies for industry success.
- Final Presentations & Feedback: Participants present a strategic PR leadership plan for their organization.