Introduction
In today’s digital-first world, PR leaders are expected to be visible, credible, and influential—not just for their organizations but also for themselves. A strong personal brand helps PR professionals build industry authority, expand their professional networks, and increase career opportunities.
This 5-day immersive training course is designed to help PR leaders develop a compelling personal brand, leverage digital platforms, and position themselves as thought leaders in the industry. Participants will learn how to create a consistent, authentic brand presence, engage with key stakeholders, and use personal branding to drive PR success.
Objectives
By the end of this course, participants will be able to:
✅ Define and refine their personal brand identity.
✅ Develop a strategic positioning statement for industry authority.
✅ Craft and share compelling thought leadership content.
✅ Build and maintain a strong LinkedIn, Twitter, and social media presence.
✅ Master public speaking, media appearances, and online visibility.
✅ Create an actionable personal branding roadmap for long-term success.
Who Should Attend?
✔️ Senior PR professionals looking to establish thought leadership.
✔️ Corporate communications leaders seeking more visibility.
✔️ PR agency owners and independent consultants.
✔️ Executives and business leaders managing corporate PR.
✔️ Aspiring PR influencers looking to grow their industry impact.
5-Day Course Outline
Day 1: Defining Your Personal Brand as a PR Leader
- Why Personal Branding Matters for PR Leaders.
- Identifying Your Unique Value Proposition (UVP).
- Aligning Personal Brand with Organizational Goals.
- Personal Brand Audit: Strengths, Weaknesses, and Opportunities.
- Hands-on Activity: Develop a personal brand statement.
Day 2: Thought Leadership & Content Strategy
- Becoming a Recognized Thought Leader in PR.
- Crafting Your Brand Story: Messaging that resonates.
- Creating High-Impact Blog Posts, Articles & Opinion Pieces.
- Guest Speaking, Podcasting & Media Contributions.
- Hands-on Activity: Write a thought leadership article for LinkedIn.
Day 3: Digital Presence & Social Media Branding
- Building a Powerful LinkedIn Profile for PR Leaders.
- Twitter, Instagram & Personal Websites for Branding.
- Social Media Engagement: Strategies to Increase Influence.
- Leveraging SEO & Digital PR to Boost Personal Brand.
- Hands-on Activity: Optimize your LinkedIn and Twitter profiles.
Day 4: Public Speaking & Media Visibility
- Mastering Public Speaking for PR Professionals.
- How to Get Featured in the Media & Establish Authority.
- Pitching Yourself for Speaking Engagements & Panels.
- Crisis Management: Handling Negative Publicity & Reputation Risks.
- Hands-on Activity: Record a personal brand video introduction.
Day 5: Long-Term Personal Branding Strategy
- Sustaining & Evolving Your Personal Brand Over Time.
- Measuring Personal Branding Success: KPIs & Analytics.
- Monetizing Your Personal Brand: Consultancy, Speaking, and Courses.
- Final Presentations & Peer Feedback: Participants present their personal branding strategy.