GDPR Compliance for Sales and Marketing Training Course.

Introduction

With increasing concerns about data privacy, the General Data Protection Regulation (GDPR) has set a new standard for how businesses handle customer data. Sales and marketing professionals must ensure their strategies align with GDPR requirements to avoid fines and build consumer trust. This five-day GDPR Compliance for Sales and Marketing Training Course is designed to help participants understand GDPR principles, implement compliant marketing strategies, and maintain ethical data practices. Participants will learn how to collect, store, and process customer data legally while optimizing their sales and marketing efforts.

Objectives

By the end of this course, participants will be able to:

• Understand GDPR principles and legal requirements for sales and marketing.
• Implement GDPR-compliant marketing strategies while maintaining effectiveness.
• Manage customer data lawfully and ensure transparency in consent collection.
• Identify high-risk areas and prevent data breaches in sales and marketing.
• Develop a GDPR-compliant sales and marketing workflow.

Who Should Attend?

• Sales and marketing professionals handling customer data.
• Digital marketers and CRM managers managing email lists and lead generation.
• Business owners and entrepreneurs seeking GDPR compliance for their businesses.
• Data protection officers (DPOs) and compliance managers.
• Customer experience and CRM specialists.

Course Outline

Day 1: Understanding GDPR and Its Impact on Sales & Marketing

• Overview of GDPR: Why It Matters for Sales & Marketing
• Key GDPR Principles: Transparency, Consent, Data Protection & Accountability
• What Data is Covered Under GDPR? Personal Data, Sensitive Data & Profiling
• The Role of Data Controllers vs. Data Processors in Marketing
• Workshop: Assessing Your Current Sales & Marketing Data Practices

Day 2: Collecting and Processing Customer Data Legally

• The Legal Basis for Processing Data: Consent, Legitimate Interest & Contractual Necessity
• Best Practices for Collecting & Managing Customer Consent
• Understanding Opt-In vs. Opt-Out Mechanisms for Email Marketing
• Case Studies: GDPR Violations & How to Avoid Costly Mistakes
• Group Activity: Creating a GDPR-Compliant Customer Data Collection Plan

Day 3: Email Marketing, Lead Generation, and GDPR Compliance

• How GDPR Impacts Email Marketing & CRM Management
• Using Double Opt-In & Permission-Based Marketing Strategies
• Social Media Marketing & GDPR: Do’s & Don’ts for Data Collection
• Paid Advertising & GDPR: Retargeting, Cookies, and Online Tracking
• Workshop: Developing a GDPR-Compliant Lead Generation Strategy

Day 4: Data Protection, Security, and Compliance Documentation

• Understanding Data Breaches & How to Report Them Under GDPR
• The Role of Data Subject Rights: Access, Erasure, and Portability Requests
• How to Build a GDPR-Compliant Privacy Policy & Terms of Service
• Implementing Data Retention Policies for Marketing and Sales Teams
• Panel Discussion: Experts Share Best Practices for GDPR in Marketing & Sales

Day 5: Auditing, Monitoring, and Ensuring Long-Term Compliance

• Conducting GDPR Audits for Sales & Marketing Teams
• How to Handle GDPR Requests from Customers & Regulators
• Working with Third-Party Vendors: Ensuring Compliance in Partnerships
• Future of Data Protection Laws: GDPR, ePrivacy Regulation & Global Compliance Trends
• Final Group Presentations: Creating a GDPR Compliance Action Plan for a Business
• Certification Ceremony & Next Steps

Course Methodology

• Case Studies & Legal Insights – Learning from real-world GDPR compliance cases.
• Compliance Checklists & Hands-On Audits – Ensuring sales and marketing teams meet GDPR standards.
• Practical Data Collection & Consent Strategies – Optimizing marketing campaigns while following GDPR.
• Panel Discussions with GDPR Experts & Legal Advisors – Understanding industry best practices.
• Final Project & Feedback – Developing a GDPR-compliant marketing strategy for businesses.