Introduction

Employee journey mapping is a powerful tool to visualize and enhance every stage of the employee lifecycle, from onboarding to exit. This course equips HR professionals and leaders with the skills to create detailed journey maps that identify touchpoints, improve engagement, and foster a positive employee experience. Participants will learn to align employee journey maps with organizational goals, using data-driven insights to optimize every phase of the employee lifecycle.

Objectives

By the end of this course, participants will:

• Understand the principles and benefits of employee journey mapping.
• Learn to identify key touchpoints and pain points across the employee lifecycle.
• Gain skills to use journey maps to improve employee experience and engagement.
• Develop strategies to align journey mapping initiatives with organizational goals.
• Be equipped to measure the impact and effectiveness of employee journey enhancements.

Who Should Attend?

This course is ideal for:

• HR Professionals focused on employee experience and engagement.
• Organizational Development Specialists.
• Talent Management and Workforce Planning Leaders.
• Business Leaders aiming to optimize employee retention and satisfaction.
• Professionals transitioning into roles emphasizing employee-centric strategies.

Course Outline

Day 1: Foundations of Employee Journey Mapping

• What is Employee Journey Mapping? Definitions, principles, and objectives
• The Employee Lifecycle: Key stages from recruitment to exit
• The Benefits of Journey Mapping for Organizations: Engagement, retention, and productivity
• Case Study: Successful employee journey mapping in leading organizations

Day 2: Identifying Key Touchpoints and Pain Points

• Understanding the Employee Perspective: Empathy and active listening techniques
• Mapping the Journey Across Key Stages: Onboarding, development, performance, and offboarding
• Identifying Pain Points: Recognizing gaps and challenges in employee experience
• Interactive Workshop: Creating a preliminary employee journey map for a specific role

Day 3: Designing Enhanced Employee Journeys

• Improving Touchpoints for Engagement: Tools and techniques for a positive experience
• Personalizing the Employee Experience: Tailoring initiatives for diverse needs and preferences
• Leveraging Technology for Journey Mapping: Tools for data collection, visualization, and analytics
• Practical Exercise: Designing solutions to address identified pain points in a journey map

Day 4: Aligning Employee Journey Mapping with Organizational Goals

• Integrating Journey Maps into HR Strategy: Aligning with business objectives
• Communicating Insights to Stakeholders: Gaining leadership buy-in for initiatives
• Balancing Employee Needs and Organizational Priorities: Achieving win-win outcomes
• Role-Playing Exercise: Presenting an enhanced journey map to organizational leaders

Day 5: Measuring and Sustaining Journey Mapping Success

• Metrics for Evaluating Employee Journey Enhancements: Engagement, satisfaction, and retention
• Continuous Improvement Through Feedback Loops: Iteration and refinement techniques
• Future Trends in Employee Journey Mapping: AI-driven personalization, hybrid work, and global workforce insights
• Capstone Activity: Developing a comprehensive employee journey mapping strategy for a simulated organization