Introduction

Corporate universities (CUs) are an essential tool for organizations aiming to develop and maintain a skilled and adaptable workforce. A corporate university serves as a dedicated entity within an organization that designs, implements, and evaluates educational programs tailored to the needs of the business and its employees. This course focuses on how to develop, launch, and manage a corporate university that aligns with organizational goals, fosters employee growth, and drives competitive advantage in a rapidly evolving business landscape.

The Corporate University Development Training Course provides participants with the knowledge and practical skills needed to establish a corporate university from the ground up, or to enhance and optimize an existing one. Topics covered include aligning the CU with business objectives, creating engaging learning content, integrating technology into the learning process, and measuring the effectiveness of the university.

Objectives

By the end of this 5-day course, participants will:

1. Understand the strategic role of a corporate university in supporting organizational goals.
2. Learn the key components required for designing, developing, and implementing a corporate university.
3. Gain insights into curriculum development, learning methodologies, and content creation tailored for adult learners.
4. Master the use of Learning Management Systems (LMS) and other digital tools to deliver content.
5. Develop strategies for engaging employees in continuous learning and fostering a culture of learning within the organization.
6. Learn how to measure the effectiveness and ROI of a corporate university.
7. Understand how to secure leadership buy-in and resources for a corporate university initiative.
8. Create an action plan for establishing or improving a corporate university.

Who Should Attend?

• Learning and development professionals looking to establish or enhance a corporate university.
• HR managers and directors responsible for employee training and organizational development.
• Training and development specialists who want to build a structured learning framework.
• Organizational leaders seeking to create a learning culture that drives business results.
• Individuals responsible for managing or overseeing a company’s education and development initiatives.
• Consultants interested in helping companies build their corporate university programs.

5-Day Course Outline

Day 1: Introduction to Corporate Universities and Their Strategic Importance

• What is a Corporate University?
  • Defining corporate universities and understanding their evolution.
  • Key differences between corporate universities, traditional learning and development programs, and academic institutions.
  • Examples of successful corporate universities in leading organizations.
• The Role of a Corporate University in Business Strategy
  • Aligning corporate university goals with organizational objectives and the talent strategy.
  • How a corporate university supports organizational change, innovation, and growth.
  • The business case for creating a corporate university: Benefits and return on investment.
• Key Stakeholders and Securing Executive Buy-In
  • Identifying key stakeholders in the development of a corporate university (HR, leadership, business units).
  • Building a compelling case to secure funding and leadership support.
  • Aligning CU initiatives with business performance and outcomes.
• Workshop: Creating a vision and strategic plan for your corporate university.

Day 2: Designing the Corporate University Framework

• Setting Objectives and Goals for the Corporate University
  • Understanding the educational needs of the workforce and aligning them with business goals.
  • Defining measurable outcomes for learning and development initiatives.
  • Creating a roadmap for building a corporate university.
• Developing a Curriculum Framework
  • Designing a modular curriculum that meets employee learning needs and business priorities.
  • Integrating leadership development, technical skills, soft skills, and compliance training into the curriculum.
  • Creating certification programs and pathways for employee progression.
• Instructional Design Methodologies for Corporate Universities
  • Learning principles and methodologies for adult learners (e.g., blended learning, experiential learning, and self-directed learning).
  • Applying the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model in corporate training programs.
  • Utilizing microlearning and just-in-time training to meet the needs of busy professionals.
• Workshop: Designing a sample curriculum for your corporate university.

Day 3: Learning Technologies and Content Delivery

• Utilizing Technology for Effective Learning Delivery
  • Exploring learning management systems (LMS) and e-learning platforms.
  • Integrating social learning and collaborative tools into your corporate university.
  • Mobile learning and microlearning technologies for on-the-go access to content.
  • Using gamification and simulations to increase engagement and retention.
• Creating Engaging and Impactful Content
  • Best practices for developing high-quality training content: Videos, e-books, interactive content, and live sessions.
  • Aligning content with the learning styles of different employee segments.
  • Developing content for various modalities: instructor-led, virtual, on-demand, and hybrid.
• Measuring Learning Effectiveness and Engagement
  • Using learning analytics and data to track employee progress and program outcomes.
  • Establishing key performance indicators (KPIs) for content delivery and learner engagement.
  • Continuous improvement strategies for enhancing training content and delivery methods.
• Workshop: Creating a learning module and selecting appropriate technologies for delivery.

Day 4: Implementing and Scaling the Corporate University

• Launching Your Corporate University
  • Planning a successful rollout of the corporate university across the organization.
  • Marketing the corporate university internally: Communicating the value of continuous learning to employees.
  • Building partnerships with business leaders and managers to encourage participation.
• Employee Engagement and Motivation in Learning
  • Fostering a culture of learning across all levels of the organization.
  • Strategies for increasing learner participation and completion rates.
  • Overcoming barriers to learning, such as time constraints, lack of motivation, and resistance to change.
• Scaling and Evolving the Corporate University
  • Expanding the reach of your corporate university as the organization grows.
  • Adapting the university’s offerings based on changing business needs, employee feedback, and market trends.
  • Ensuring sustainability and long-term impact of the corporate university.
• Workshop: Planning the rollout of a corporate university program for a specific team or department.

Day 5: Evaluation, ROI, and Future Trends in Corporate Universities

• Evaluating the Success of the Corporate University
  • Using Kirkpatrick’s Four Levels of Evaluation to assess learning effectiveness.
  • Collecting qualitative and quantitative feedback from employees and business leaders.
  • Measuring the impact of the corporate university on performance, retention, and employee engagement.
• Calculating the ROI of a Corporate University
  • Determining the return on investment for corporate university programs.
  • Linking learning outcomes to business results: Productivity improvements, cost savings, and innovation.
  • Communicating the ROI of learning and development initiatives to stakeholders.
• The Future of Corporate Universities
  • Trends and innovations in corporate learning: AI, virtual reality, and adaptive learning technologies.
  • Lifelong learning and its role in employee development.
  • Preparing your corporate university for future workforce needs.
• Workshop: Developing an evaluation and ROI framework for your corporate university.

Final Assessment and Certification

• Assessment: Participants will complete a final project where they develop a comprehensive plan for building or enhancing a corporate university, incorporating strategies for curriculum design, technology integration, employee engagement, and evaluation.
• Certification.