Introduction

As audiences shift towards dynamic and visually rich content, PR professionals must leverage animation and motion graphics to captivate attention, explain complex ideas, and reinforce brand messaging. Animated content is widely used in press releases, corporate announcements, social media, explainer videos, and crisis communication, making it a crucial skill for PR teams.

This course provides hands-on training in animation principles, motion graphics design, and video editing, equipping participants with the skills to create compelling animated PR content using industry-standard tools.

Objectives

By the end of this 5-day training, participants will be able to:
✅ Understand the role of animation and motion graphics in PR communication.
✅ Create engaging animated content for press releases, social media, and digital campaigns.
✅ Use motion graphics tools like Adobe After Effects, Canva, and AI-powered animation software.
✅ Enhance video content with animated text, logos, and infographics.
✅ Optimize animations for different platforms, ensuring maximum audience engagement.

Who Should Attend?

✔️ PR professionals and corporate communicators enhancing brand storytelling.
✔️ Social media managers and content creators producing engaging video content.
✔️ Marketing professionals using motion graphics for brand awareness.
✔️ Journalists and media teams incorporating animation into news and reports.
✔️ Entrepreneurs and business owners looking to leverage animated PR content.

5-Day Course Outline

Day 1: Introduction to Animation & Motion Graphics for PR

• Why Animation & Motion Graphics Matter in PR.
• Types of Motion Graphics Used in PR: Explainer videos, animated press releases, brand animations.
• Animation vs. Live Video: Choosing the Right Format for Your Message.
• Exploring Animation Tools: Adobe After Effects, Canva, Vyond, and Lottie.
• Hands-on: Storyboarding an animated PR announcement.

Day 2: Motion Graphics Essentials & Animated Text

• Principles of Motion Design: Timing, Easing, and Transitions.
• Creating Eye-Catching Animated Text for PR Messages.
• Using Kinetic Typography for Social Media & News Announcements.
• Brand Consistency in Motion Graphics: Colors, Fonts, and Logo Animations.
• Hands-on: Designing an animated text video for a PR campaign.

Day 3: Creating Animated Infographics & Explainers

• Turning Data into Motion: Animated Infographics for PR.
• Simplifying Complex Information with Visual Storytelling.
• Best Practices for Short-Form and Long-Form Animated Videos.
• AI-Powered Animation Tools for Faster Production.
• Hands-on: Designing an animated infographic for a press release.

Day 4: Editing, Sound, and Optimization for PR Videos

• Editing Basics Using Adobe Premiere Pro & After Effects.
• Adding Voiceovers, Music, and Sound Effects to Enhance PR Animations.
• Optimizing Motion Graphics for Social Media, Websites, and Email Campaigns.
• Ensuring Accessibility & Readability in Animated PR Content.
• Hands-on: Editing a short animated PR video with sound and branding.

Day 5: Future Trends, Live Animations & Final Project

• Future of Animation in PR: AI, Interactive Videos, and AR/VR.
• Using Live Motion Graphics for Press Events & Webinars.
• Final Project: Participants create a fully animated PR video.
• Certification & Next Steps: Implementing motion graphics strategies in PR.