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Crisis Communication and Management Training Course

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Crisis Communication and Management Training Course

Introduction

In today’s volatile world, organizations must be prepared to manage crises effectively to protect their people, reputation, and assets. This course provides participants with the tools and skills needed to plan, execute, and evaluate crisis communication and management strategies. Focusing on real-world scenarios, it prepares professionals to lead during crises with confidence and clarity while ensuring transparency and trust among stakeholders.

Course Objectives

By the end of this course, participants will:

  1. Understand the principles and stages of crisis communication and management.
  2. Develop crisis communication plans and response strategies.
  3. Identify key stakeholders and craft targeted messaging during crises.
  4. Enhance media handling and public communication skills.
  5. Learn to manage social media and misinformation in crisis situations.
  6. Assess and improve crisis management outcomes through post-crisis analysis.

Who Should Attend?

This course is designed for:

  • HSE and risk management professionals
  • Communication and public relations officers
  • Crisis and emergency response managers
  • Business continuity and resilience planners
  • HR and operations managers
  • Executives and leaders responsible for organizational safety

Advanced 5-Day Course Outline

Day 1: Foundations of Crisis Communication and Management

  • Session 1: Understanding Crises

    • Types of crises: Natural disasters, industrial accidents, cyber threats, and reputational issues
    • The role of communication in crisis management

  • Session 2: Crisis Communication Principles

    • Transparency, speed, and accuracy
    • Ethical considerations in crisis response

  • Session 3: Crisis Management Frameworks

    • Stages of crisis management: Prevention, preparation, response, and recovery
    • Tools for risk assessment and scenario planning

Day 2: Developing Crisis Communication Plans

  • Session 1: Building a Crisis Communication Team

    • Roles and responsibilities of team members
    • Coordination with internal and external stakeholders

  • Session 2: Crafting Crisis Communication Plans

    • Elements of an effective plan: Objectives, audience analysis, messaging, and channels
    • Integrating crisis communication with business continuity plans

  • Session 3: Interactive Workshop: Plan Development

    • Group activity: Creating a crisis communication plan for a hypothetical scenario

Day 3: Engaging Stakeholders During Crises

  • Session 1: Stakeholder Identification and Prioritization

    • Mapping internal and external stakeholders
    • Tailoring communication for diverse groups

  • Session 2: Media and Public Relations During Crises

    • Preparing spokespeople and managing media interactions
    • Techniques for press releases, interviews, and briefings

  • Session 3: Social Media in Crisis Communication

    • Leveraging social media for real-time updates
    • Managing misinformation and public sentiment

Day 4: Crisis Response and Leadership

  • Session 1: Crisis Simulation and Response

    • Hands-on simulation: Responding to a multi-faceted crisis
    • Debrief and lessons learned

  • Session 2: Leadership in Crisis Situations

    • Decision-making under pressure
    • Building trust and maintaining morale during crises

  • Session 3: Legal and Ethical Considerations

    • Understanding liability and compliance requirements
    • Ethical dilemmas in crisis communication

Day 5: Post-Crisis Analysis and Continuous Improvement

  • Session 1: Post-Crisis Evaluation

    • Conducting after-action reviews (AARs)
    • Identifying strengths, weaknesses, and areas for improvement

  • Session 2: Building Organizational Resilience

    • Implementing lessons learned into policies and practices
    • Training and drills for ongoing preparedness

  • Session 3: Final Assessment and Certification

    • Scenario-based evaluation of crisis communication skills
    • Issuance of certificates for successful participants

Conclusion and Certification

  • Certification in Crisis Communication and Management
  • Access to templates, tools, and resources for crisis planning and response
  • Networking opportunities with industry leaders and crisis management experts

 

Date

Jun 16 - 20 2025
Ongoing...

Time

8:00 am - 6:00 pm

Durations

5 Days

Location

Dubai

Category

Next Occurrence

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