Introduction

Social media has become an integral tool for HR, transforming how organizations attract talent, engage employees, and build their employer brand. This course equips HR professionals with the knowledge and skills to leverage social media effectively. Participants will learn to create impactful recruitment campaigns, foster employee engagement, and use social platforms for brand building while navigating ethical considerations and potential risks.

Objectives

By the end of this course, participants will:

• Understand the role of social media in modern HR practices.
• Learn to use social platforms for talent acquisition and employer branding.
• Gain skills to foster employee engagement and internal communication through social media.
• Develop strategies to handle social media challenges, including reputation management and compliance.
• Be equipped to create a comprehensive HR-focused social media strategy.

Who Should Attend?

This course is ideal for:

• HR Professionals integrating social media into their practices.
• Talent Acquisition Specialists using social platforms for recruitment.
• Employer Branding Managers and Organizational Development Specialists.
• Business Leaders aiming to enhance employee engagement through digital tools.
• Professionals transitioning into roles involving social media and HR.

Course Outline

Day 1: The Role of Social Media in HR

• What is Social Media for HR? Overview and benefits
• Key Social Platforms for HR: LinkedIn, Instagram, Glassdoor, Twitter, and more
• Trends and Innovations in Social HR: AI, analytics, and employee advocacy
• Case Study: Successful integration of social media in HR practices by global organizations

Day 2: Social Media for Talent Acquisition

• Building a Social Recruitment Strategy: Tools and techniques for sourcing talent
• Creating Job Postings That Stand Out: Best practices for engagement
• Engaging Passive Candidates on Social Platforms: Building relationships through content
• Interactive Workshop: Crafting a social media recruitment campaign

Day 3: Employer Branding Through Social Media

• Showcasing Company Culture: Aligning brand messages with values
• Using Social Media Analytics: Measuring the impact of branding efforts
• Encouraging Employee Advocacy: Empowering employees as brand ambassadors
• Practical Exercise: Designing a content calendar for employer branding

Day 4: Employee Engagement and Communication

• Leveraging Social Media for Internal Communication: Enhancing collaboration and transparency
• Using Platforms Like Workplace by Meta and Slack: Tools for engagement
• Handling Employee Feedback and Reviews on Social Media: Best practices for response and improvement
• Role-Playing Exercise: Responding to a challenging employee review on a public platform

Day 5: Social Media Challenges and Strategic Planning

• Managing Risks on Social Media: Data privacy, compliance, and reputation management
• Addressing Social Media Misuse: Policies and guidelines for employees
• Developing a Comprehensive Social Media HR Strategy: Integrating all aspects of social HR
• Capstone Activity: Creating a full-fledged HR social media strategy for a simulated organization