Introduction

The digital revolution has transformed talent acquisition, making it essential for HR professionals to leverage technology, data, and innovative strategies to attract the best talent. This course equips participants with advanced techniques and tools for digital recruitment, enabling them to build robust talent pipelines, enhance candidate experience, and stay ahead in a competitive hiring landscape.

Objectives

By the end of this course, participants will:

• Understand the impact of digital transformation on talent acquisition.
• Learn to use digital tools and platforms for sourcing and engaging candidates.
• Gain skills in employer branding and candidate experience optimization.
• Develop data-driven strategies to improve recruitment outcomes.
• Be prepared to address ethical and compliance challenges in digital hiring.

Who Should Attend?

This course is ideal for:

• HR Professionals and Talent Acquisition Specialists.
• Recruitment Consultants and Hiring Managers.
• Organizational Leaders involved in workforce planning.
• Professionals transitioning to digital recruitment roles.
• Anyone looking to enhance their expertise in modern recruitment techniques.

Course Outline

Day 1: Introduction to Digital Talent Acquisition

• Digital Transformation in Recruitment: Trends, opportunities, and challenges
• Building a Digital Recruitment Strategy: Aligning with organizational goals
• Key Tools and Technologies: AI, applicant tracking systems (ATS), and sourcing platforms
• Case Study: Success stories in digital talent acquisition

Day 2: Employer Branding and Candidate Experience

• Crafting a Strong Digital Employer Brand: Attracting top talent online
• Social Media Recruitment: Leveraging platforms like LinkedIn, Instagram, and Twitter
• Enhancing Candidate Experience: Streamlining the application process
• Interactive Workshop: Designing an employer branding campaign

Day 3: Advanced Sourcing and Recruitment Marketing

• Proactive Talent Sourcing: Using AI and automation to identify candidates
• Recruitment Marketing Techniques: Creating engaging job ads and content
• Diversity and Inclusion in Digital Recruitment: Strategies for equitable hiring
• Practical Exercise: Developing a sourcing strategy for a specific role

Day 4: Data-Driven Recruitment and Analytics

• Using Data to Inform Recruitment Decisions: Metrics and KPIs for success
• Predictive Analytics in Recruitment: Anticipating hiring needs and trends
• Assessing Recruitment ROI: Measuring the effectiveness of campaigns and strategies
• Interactive Workshop: Analyzing recruitment data to optimize hiring strategies

Day 5: Compliance, Ethics, and Future Trends in Digital Recruitment

• Navigating Legal and Ethical Considerations: Data privacy and bias mitigation
• Emerging Trends: Virtual reality, gamification, and AI in recruitment
• Preparing for the Future: Upskilling and staying competitive in digital recruitment
• Capstone Activity: Creating a comprehensive digital recruitment strategy for a mock organization