Introduction

Live streaming has become an essential PR tool, enabling brands to connect with audiences in real time, host virtual events, and provide instant updates on company news. Whether it’s a press conference, product launch, corporate announcement, or crisis communication, live streaming helps PR professionals reach a global audience with authenticity and immediacy.

This course provides hands-on training in live streaming strategy, content planning, platform selection, technical setup, audience engagement, and analytics, ensuring high-quality, impactful live broadcasts for PR success.

Objectives

By the end of this 5-day training, participants will be able to:
✅ Plan and execute high-quality, professional live streams for PR events.
✅ Use platforms like YouTube Live, LinkedIn Live, Instagram Live, and Facebook Live effectively.
✅ Set up live streaming equipment, including cameras, microphones, and lighting.
✅ Engage audiences through interactive content, Q&A sessions, and real-time responses.
✅ Optimize live content for replays, media distribution, and SEO.

Who Should Attend?

✔️ PR professionals and corporate communicators managing live media events.
✔️ Social media managers and content strategists working on brand engagement.
✔️ Event planners handling virtual press conferences and product launches.
✔️ Journalists and media teams covering breaking news and live reporting.
✔️ Entrepreneurs and business leaders looking to leverage live video for brand visibility.

5-Day Course Outline

Day 1: Foundations of Live Streaming for PR

• Why Live Streaming Matters in PR: The power of real-time engagement.
• Types of PR Live Streams: Press conferences, corporate Q&As, product launches, interviews.
• Choosing the Right Platform: YouTube Live, Instagram Live, LinkedIn Live, Twitter Spaces, Zoom Webinars.
• Case Studies: Successful PR live streams from top brands.
• Hands-on: Setting up a test live stream with basic tools.

Day 2: Planning & Scripting a Successful PR Live Stream

• Pre-Production Essentials: Planning, Storyboarding & Scripting.
• Live Streaming Checklist: Equipment, Internet Speed, and Backup Plans.
• Brand Consistency: Messaging, Visual Identity & On-Camera Presence.
• Live Streaming Etiquette & Crisis Management.
• Hands-on: Writing a script and creating a run-of-show document for a live PR event.

Day 3: Technical Setup & Production Techniques

• Live Streaming Equipment 101: Cameras, Mics, Lighting, and Tripods.
• Using Streaming Software: OBS Studio, StreamYard, Restream, and AI-powered tools.
• How to Add Graphics, Lower Thirds & Live Captions for Accessibility.
• Multi-Platform Streaming: Broadcasting to Multiple Channels Simultaneously.
• Hands-on: Setting up and testing a full live streaming setup.

Day 4: Audience Engagement & Crisis Management in Live Streams

• Best Practices for Live Audience Interaction: Q&A, Polls, and Comments.
• Moderation Strategies: Handling Negative Comments & Trolls.
• Live Streaming for Crisis Communication & Emergency PR Responses.
• Post-Live Optimization: Editing, Repurposing, and Distributing Recorded Content.
• Hands-on: Conducting a simulated live Q&A session.

Day 5: Analytics, Monetization & Future Trends in Live Streaming

• Measuring Live Stream Performance: Key Metrics & Tools.
• SEO & Discoverability: Making Live Videos More Searchable.
• The Future of Live Streaming in PR: AI, Virtual Events, and 360° Live Video.
• Final Project: Participants plan and execute a live-streamed PR event.
• Certification & Next Steps: Implementing live streaming in PR strategies.